Program instructions

Campaign “PREMIUM EUROPEAN KIWI” is implemented in the framework of Project “Information and promotion activities of Kiwi in Third Countries, and more specifically in Canada, United Arab Emirates and China” based on Regulations EC) 3/2008 of the Council and 501/2008 of the European Commission.

The campaign’s beneficiary entities are:

The overall objective of the campaign is the promotion of European kiwi in Third countries, as a product of premium quality with significant and multiple benefits for our health.

The specific project objectives are:


1st  objective: To increase the brand awareness of European kiwi & enhance its branding as a premium quality fruit.

2nd  objective: To raise awareness about the benefits of kiwi consumption for health and nutrition


The campaign is co-financed by the European Union and Greece.

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