WELCOME TO THE EUROPEAN KIWI

Think Europe.. Think culture, think quality, think…kiwi!

 

Did you know that European countries are among the major kiwi producers worldwide, exporting to over 50 countries? What makes kiwis from Europe so special?

The mild winters and the warm Mediterranean sun team up with traditional farming procedures and strict quality control regulations by the European Union to produce the finest result: a juicy, healthy and sweet fruit just for you. 100% natural, 100% quality.

Join us in our journey around the world, and discover what makes the kiwis so special and what makes European kiwis delicious!

Good to know

“Kiwifruit is a flowering plant that belongs to the family Actinidiaceae. There are around 60 different species of kiwifruit and hundreds of varieties that are usually cultivated in temperate regions around the world. Kiwi fruit, also known as Chinese gooseberry, is native to Chang Kiang Valley of China. The cultivation of kiwifruit is estimated to have started around 16C. It was considered a delicacy by the great Khans.

Although kiwifruit is recognized as the national fruit of China, it was actually the New Zealanders who started its commercial cultivation and who eventually gave it the name by which we recognize it today.

Initially, kiwifruit was known as “Chinese gooseberry”. When the New Zealander growers began exporting the fruit in the USA, they tried to come up with a name that could help establish the fruit in this new market. They tried to rename it “melonette” but that proved to be a bad move as both melons and berries engaged high duties at the time. In 1959, they realized that the fruit looks a bit like New Zealand’s national bird, the kiwi : both where small, brown and furry. Thus, “kiwifruit” was born.

Today, over one million tons of kiwifruit are produced each year- the majority of which come from Italy, New Zealand, China and Chile.”

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